Marcin Banaszek
Systems and product craft that scale across brands, platforms, and scripts — so teams ship coherent product faster.
I lead design systems and own conversion-critical product surfaces across MENA travel, Nordic retail, and complex B2B platforms.
- Multi-brand, multi-platform design systems — almatar and the Kesko family
- Conversion-critical booking UX for Flights across web, iOS, and Android
- €1.5M shipped commercial impact at K-Rauta Sweden (2024)
- Byggmakker B2B (MyPages) — AI-first prototyping tested live with stakeholders and users
- Promoted from Principal Product Designer to Lead Design System Architect through mentorship
- Research-backed B2B platforms and AI-accelerated product craft